Client: Lattice
Industry: People Management Software
Platform: Webflow
Project Overview
Lattice is a company focused on helping organizations manage their workforce by providing performance management, employee engagement, and development tools. I was tasked with designing a user-friendly and engaging website on Webflow that would effectively communicate Lattice’s mission: empowering managers and teams to perform better through streamlined people management solutions.
The main objectives were:
- To enhance user experience by creating a site with easy navigation and engaging elements.
- To showcase Lattice’s range of services and resources in a clear, visually appealing manner.
- To ensure scalability and flexibility, allowing for seamless content management as Lattice expands its offerings.
- To integrate responsive design principles, making the site fully functional and appealing across devices.
Challenges
- Complex Content Architecture: Lattice offers numerous products and resources, which needed to be organized logically, ensuring users could easily find relevant information.
- Visual and Functional Balance: The challenge was to make the website visually appealing without overwhelming the user, maintaining a clear focus on Lattice’s services.
- High-Performance Requirements: The site needed to be optimized for speed without compromising design quality, ensuring fast load times for an international audience.
Design & Development Process
1. Discovery & Research
Before starting the design, I conducted thorough research into Lattice’s brand identity, target audience, and competitors. Understanding how people interact with HR and people management platforms was key to designing an interface that was both intuitive and engaging.
2. Wireframing & Prototyping
I created detailed wireframes to outline the basic structure of the website. This phase focused on the user journey—from landing on the homepage to exploring different services and features. I ensured that key information like product details, customer stories, and calls-to-action were easy to access at every step.
3. Design Execution Using Webflow, I focused on:
- Minimalist and Clean Design: Clean layouts, modern typography, and a balanced color scheme were employed to reflect Lattice’s professional image.
- Dynamic Interactions: I integrated interactive elements, including animations and hover effects, that guided users through the website without overwhelming them.
- Bold Use of Imagery and Videos: Lattice’s platform offers high-value content, and I used dynamic elements, such as client logos, product screenshots, and success stories, to showcase this.
4. Optimizing User Experience
- Responsive Design: The website was designed to be fully responsive across desktop, tablet, and mobile devices.
- Seamless Navigation: The top-level navigation featured categories like “Products,” “Resources,” “Pricing,” and “Customers,” allowing for intuitive browsing.
- Accessibility: I ensured that the site met accessibility standards, using contrast ratios and screen reader-friendly components to ensure it was usable by all visitors.
5. Development & Testing
After completing the design, I developed the website in Webflow, leveraging its CMS to allow Lattice’s team to update content with ease. Testing was a critical phase, ensuring the website functioned seamlessly across all browsers and devices.
Key Features
- Dynamic Product Pages: Each of Lattice’s services, such as Performance Management and Employee Engagement, had individual, customizable pages built with Webflow’s CMS.
- Customer Success Stories: A key component of Lattice’s offering is the success of its clients. I created a dedicated section that displayed case studies and testimonials with interactive elements.
- Blog and Resource Hub: The website featured a dynamic content library, allowing Lattice to share whitepapers, blogs, and webinars with their audience.
- Integration with Marketing Tools: The site was integrated with HubSpot for marketing automation, enabling seamless data capture for lead generation.
- SEO Optimization: From metadata to alt tags, I ensured the site was optimized for search engines, helping Lattice improve its online visibility.